Destination Medical Center (DMC)
The city of Rochester, Minnesota, is essentially the Mayo Clinic. The clinic employs roughly 60% of the population. The city has one of the highest concentrations of medical doctors and PhDs in the world.
The Mayo Clinic, Rochester, Olmsted County, and Minnesota joined forces to create the DMC. It’s the one-stop shop for all things relating to medical business with the Mayo Clinic.
The city, county, and state all work together to make the construction of specialty-oriented buildings and the people who work in them easier to build. In some cases, they even start the buildings themselves: Discovery One and Two are perfect examples of this private/public partnership.
INCLUDES Branding. Collateral. Digital. Other elements.
Need a map?
How about a really, really big map? One piece within the lifeblood of economic development is the creation of big, beautiful, editable maps. Using both Google Maps and (find name), we were able to create easily editable, vector maps of the entire city of Rochester. This enables the DMC staff the ability to quickly and easily make specialized development maps. This was was roughly 40' x 20'.
Plentiful words for the small mark
The style guide for EDCUtah. It's here to keep everyone on the same page (pun). Here are a few selected spreads.
The Amazon pitch
Amazon needed a second headquarters (unofficial Jeff Bezos mancave). They sent out a nationwide RFP to all 50 states asking what they would be willing to do to have Amazon's HQ2 in their backyard.
EDCUtah used the RFP to promote several key sites for HQ2, plus a number of smaller areas for other potential Amazon projects. With the incredible group from EDCUtah, we helped produce a tome filled with all the information Amazon could ever need. So far, the proposal has net four large projects throughout the state.
Big projects – tiny cards
Within the “biz” these small postcards are called “tombstones.” Dark name (based on the size) for great events: Celebrating big wins for the state of Utah. These cards are sent to site selectors around the country to let them know the who, what, and why's of projects in the state.
The great part of these cards is their brevity (y'know, unlike this caption). Site selectors are a tight-knit group.
These cards not only tell pertinent details, but who closed the deal.
Tombstone email headers
We made the tombstone digital. Quick, simple animation. Puns when possible. Of course, more information found within the body of the email. Still short and loved by site selectors.
Extending the brand: Profiles and more
EDCUtah is all about information. They know where to find it, how to process it, and how it needs to be delivered. We designed templates for their popular industry profiles and community brochures. Their information is either printed on demand or sent as a PDF. These profiles are a great example of how the brand can be translated to make each set of publications have their own identity, but work together under the larger brand.
Industry
Profile:
The Arts
Utah Site Ready and Mega Sites identities
Site Selectors like large swaths of undeveloped land. States provide them under a variety of names. In Utah we call them Site Ready (between 100 and 400 acres) and Mega Sites (400+ acres). We also did some gloves. We always do gloves.