Retego
Water testing has remained in two worlds: Field testers who drive large trucks containing hundreds of gallons of catalysts, and plumbers using a small pH strip designed to sell you a water softener. Retego created tests with cuvets of freeze-dried catalysts. This utilizes smaller amounts of water and provides more accurate, near-immediate results.
INCLUDES Naming. Identity creation. Branding. Collateral. Tradeshow.
The name Retego is an invented moniker founded on adaptations of Latin uncover or reveal.
Process and conceptual thinking
The concept behind the mark was based on the proprietary cuvet containing the freeze-dried catalysts used in Retego’s water testing process.
Cuvets with freeze-dried catalysts.
An early concept.
A more
literal concept.
The final mark.
core
orange
core
blue light
core
blue dark
lichen
green
field
yellow
accident
red
copper
blue
permanganate
purple
Grayscale version.
White papers
These are chemists. They like lots and lots of information. They like white papers. We like them to have white papers.
We won't show you the back. it has more information, and chances are likely it won't make sense to you either. It might. We don't mean to project our issues on to you.
Brand Application
One of Retego’s largest markets are field testing companies. The people who are out testing waters in remote, often less-than-hospitable environments. Sturdy gloves, hats and thermoses are happily received. The Retego vans are another issue – for some reason they don’t like handing those out as much.
